Sustainability campaigns have been telling people the wrong thing, the wrong way, new EU research finds — Cook4Climate is doing it differently this October
For years, food-sustainability campaigns have followed the same playbook: tell people the facts, what to eat, then hope they listen. New research from the FoodChoices4LIFE EU-funded project suggests that playbook mostly fails, and one of its biggest failures is the label “plant-based” itself, which puts people off and feeds into a wider backlash against meat […]